20. July 2012
The best logos are simple designs that require no less than five seconds to identify. The longest lasting brands are those with simple logos. It’s not a fluke that a simple apple logo is now an iconic symbol of technology greatness for Apple. Also it’s no fluke that a simple check-mark swoosh represents the biggest sportswear company of all time Nike.
Use the KISS principle, acronym for "Keep It Simple, Stupid”. Design simplicity should be a key goal and unnecessary complexity should be avoided. Just like most of the top well-known brands, you should keep your logo design simple. If a logo is too complicated, it will fail to engage your audience and be difficult to reproduce.
Many people will tell you that your logo should “tell the story of your business and brand”. Although this is true… if it’s not done simply it won’t stick in the minds of people. Here are a few examples of simple logos vs more complex logos...
A good example is the Pepsi logo, here’s a timeline of its evolution into simplicity.
As you can see, the recognisable logos are the ones made simply.